Sports pick companies are excellent. They effectively give you an insight in to the mind of successful sports bettors. Imagine if New 88 could browse the mind of the guy in your local sportsbook who always cleans up every match, imagine the things you would learn. Well that's just what it is as with a sports tipping or picking service. However while these services are awesome for a few they may not work out that well for others, so who exactly does reap the benefits of having a sports picking service?
Who will not benefit from a picking service?

There are a select number of bettors who will not benefit from using a sports picking company to create their picks for them, in fact there are several bettors who'll actually lose additional money when using a sports picking service. Bettors who do not use proper cash management techniques will be the main people who belong to this category.
The reason behind it is because sports tipsters are not correct 100% of that time period so even though they profit overall there may be stages where they trip up and have a short losing spell; if you weren't employing proper cash management skills during this time you could easily blow your entire betting balance. Silly things like chasing losses and tripling up after wins would fall under inproper cash management.
So who will gain then from using a sports tipping service?
Pretty much anyone that is looking for consistent profits over a period will enjoy the services of a sports picking company. Also individuals who do plenty of research into matches before they bet will love having another opinion before they finalise their bets.
So the general rule for whether you will see reap the benefits of a sports picking service is this:
Are you currently betting on sports to win money or for fun?
Picking services generate money not entertainment so remember this when deciding to employ a service.