Sports pick companies are great. They effectively offer you an insight into the mind of successful sports bettors. Imagine if you could read the mind of the guy in your neighborhood sportsbook who always cleans up every match, imagine the things you'll learn. Well that's just what it really is as with a sports tipping or picking service. However while these services are awesome for some they may not workout that well for others, so who exactly does benefit from employing a sports picking service?
Who will not reap the benefits of a picking service?

There are always a select number of bettors who'll not benefit from using a sports picking company to create their picks for them, in fact there are some bettors who will actually lose more income when using a sports picking service. Bettors who do not use proper cash management techniques are the main people who fall into this category.
The reason behind simply because sports tipsters aren't correct 100% of that time period so even though they profit overall there could be stages where they trip up and have a short losing spell; if you weren't employing proper cash management skills during this time you can easily blow your complete betting balance. Silly things such as chasing losses and tripling up after wins would fall under inproper cash management.
Usually are not will gain then from using a sports tipping service?
Pretty much anyone that wants consistent profits over a period will love the services of a sports picking company. Also 123win who do lots of research into matches before they bet will enjoy having a second opinion before they finalise their bets.
So the general rule for whether you will see reap the benefits of a sports picking service is this:
Are you currently betting on sports to win money or for fun?
Picking services generate money not entertainment so remember this when deciding to use a service.